8. Implement banners and ads with care
Jumping banners all over the place will take away from your content. It will distract people, and you don't want that to happen. Use banners with care and concern for your visitors. You will actually get more clicks by doing it in a professional way.
Furthermore, it's very important that banners are relevant for the content on your page. When your site deals with dogs an ad for cat food is hardly the right thing - although some might have both a cat and a dog. It is something you should test to get your own best results. Niches are all different and what works well on one site might not work on another.
